Analytics Case Studies
| Auto-Owners Insurance Prospecting (Insurance) |
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Auto-Owners reduced its rates and expressed an interest in attracting new affluent mature customers...Complete Article Posted On: 12/16/2007 2:33:31 PM |
| B2C Medical Products Prospecting System (Healthcare) |
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A Michigan-based medical products company that sells to consumers through 19 retail stores realized its prospecting efforts had become stale – to the point where the ROI was upside down...Complete Article Posted On: 11/26/2007 10:23:54 AM |
| Chrysler BusinessLink - Data Warehouse and Analytics (Automotive) |
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Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article Posted On: 2/16/2011 2:28:43 PM |
| Dodge BusinessLink B2B prospecting (Automotive) |
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Chrysler Corporation was looking for ways to improve their prospecting capabilities to the commercial segment of their business...Complete Article Posted On: 12/16/2007 2:03:22 PM |
| DTE Energy – Home Protection Plus Digital Lead Generation (Utilities) |
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Increase awareness of Home Protection Plus’s and Appliance Repair Programs..Complete Article Posted On: 10/8/2009 3:05:32 PM |
| Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive) |
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Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article Posted On: 6/3/2009 1:29:04 PM |
| ICS Analytics Identifies Best Prospects for the Fiat 500 (Automotive) |
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By applying Advanced Analytics to Fiat's handraisers, ICS created a customized model that could identify best prospects for the Fiat 500...Complete Article Posted On: 9/14/2011 2:32:29 PM |
| La-Z-Boy Marketing Data Warehouse (NoneOther) |
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La-Z-Boy needed help in managing lead and customer data for their 100+ stores. ICS centralized all lead and customer data for greater customer insight and more impactful marketing...Complete Article Posted On: 3/27/2012 10:33:26 AM |
| MCare Healthcare Customer Survey (Healthcare) |
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MCare was looking to gather additional customer information in order to provide preventative healthcare services to its customer base...Complete Article Posted On: 11/30/2007 10:36:14 AM |
| Medical Professional Perfomance Systems – Web-based Peer Assessments (Healthcare) |
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Medical Professional Performance Systems (MPPS) wanted to create a unique Web-based tool to help hospitals provide accurate and effective evaluation and development of resident physicians...Complete Article Posted On: 4/22/2010 9:05:08 AM |
| Michcon Gas Prospecting Analytics (Utilities) |
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The primary objective of the project was to identify prospects whose home resides on, near or adjacent to a MichCon gas line but whose home is not connected to the line...Complete Article Posted On: 11/30/2007 10:45:22 AM |
| Michigan State University and Search Engine Optimization (Education) |
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ICS and Netvantage Marketing engaged with MSU's School of Labor and Industrial Relations (LIR) on a consulting project with the goal of gaining better visibility for LIR on search engines...Complete Article Posted On: 6/3/2009 2:02:02 PM |
| Michigan/ Texas Town Safety Dynamic Portal (NoneOther) |
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The states of Michigan and Texas were looking to find a way to leverage the traffic violation data state wide to help local communities better understand their local safety issues...Complete Article Posted On: 11/26/2007 11:50:44 AM |
| Obtaining Grant Funding with Supporting Survey Data (Education) |
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ICS helped this college with a complex data collection and tabulation project to support continued grant funding...Complete Article Posted On: 4/9/2012 8:38:46 AM |
| Talk America B2C Customer Profile (Telecommunications) |
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Talk America was challenged with better understanding the different buyers of their different B2C product mix (Phone Land Line, Internet dial up and DSL Service)...Complete Article Posted On: 11/30/2007 10:54:44 AM |
| The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit) |
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As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article Posted On: 4/22/2010 8:59:55 AM |
| Two Men and a Truck Customer Satisfaction System (NoneOther) |
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Two Men and a Truck was looking for a customer satisfaction process to help guide its 195 moving franchises worldwide...Complete Article Posted On: 12/16/2007 2:31:20 PM |
| University Improves Student Prospecting with Analytics (Education) |
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ICS recommended analyzing current student population to better understand the demographic makeup of students and what geographic areas were most productive from a recruitment standpoint...Complete Article Posted On: 4/9/2012 8:35:14 AM |
| Utility Data Warehouse Data Management Case Study (Utilities) |
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Utility Data Warehouse Data Management Case Study..Complete Article Posted On: 2/2/2010 4:42:15 PM |