Case Studies By Solution Type
| 2010 Hyundai Genesis Coupe Launch Events (Automotive) |
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Increase awareness and positive consideration of the all-new Genesis Coupe..Complete Article Posted On: 10/8/2009 2:45:36 PM |
| AAA Insurance Content Management System (Insurance) |
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MarketSmart, Production Services: Insurance..Complete Article Posted On: 12/16/2007 9:17:06 PM |
| AAA Life Lead Management System (Insurance) |
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ICS’s MarketSmart Platform provides AAA Life with an effective way to localize their weekly Life Insurance prospecting efforts while managing the leads on the back end...Complete Article Posted On: 12/16/2007 9:22:56 PM |
| ACN CRM System (Telecommunications) |
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ACN is the ultimate in print-on-demand content management. The challenge for this Telecom provider is that their products, pricing, features and legal disclaimers vary by state...Complete Article Posted On: 12/16/2007 4:46:35 PM |
| American Cancer Society Donor Response System (Non-Profit) |
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For the American Cancer Society, ICS is responsible for donor communications after a donor phone solicitation...Complete Article Posted On: 12/18/2007 9:55:41 PM |
| American Crew Sales Incentive Program Case Study (NoneOther) |
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American Crew Sales Incentive Program Case Study..Complete Article Posted On: 2/2/2010 4:44:32 PM |
| American Physicians Assurance Data Management System (Healthcare) |
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American Physicians Assurance needed an efficient Data Management tool to keep their multi-sourced data updated and conduct targeted mailings and communications...Complete Article Posted On: 3/15/2011 1:42:13 PM |
| Amica Insurance Lead Communication TDM (Insurance) |
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Amica Insurance is able to communicate quickly and effectively with leads by using ICS's technology expertise and production capabilities...Complete Article Posted On: 2/10/2011 11:19:39 AM |
| Auto-Owners Insurance Prospecting (Insurance) |
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Auto-Owners reduced its rates and expressed an interest in attracting new affluent mature customers...Complete Article Posted On: 12/16/2007 2:33:31 PM |
| Autobytel Email Marketing Case Study (Automotive) |
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Autobytel helps to build traffic at Ride and Drive Events..Complete Article Posted On: 11/30/2007 11:06:35 AM |
| Autobytel Email New Vehicle Launch (Automotive) |
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OEM utilizes Autobytel Email to promote the launch of a new Sedan..Complete Article Posted On: 11/30/2007 11:04:02 AM |
| Autobytel Increases SUV Sales (Automotive) |
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OEM utilizes email campaign to promote an SUV that had slow sales..Complete Article Posted On: 11/30/2007 11:00:12 AM |
| Autobytel ShareBuilder Campaign with 900%+ ROI (Automotive) |
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Auto Manufacturer utilizes Autobytel ShareBuilder Campaign to generate impressive sales..Complete Article Posted On: 11/30/2007 11:02:11 AM |
| Automotive Data Hygiene Test Initiative (Automotive) |
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ICS tested new Delivery Point Validation data hygiene tools to improve the mailing deliverability...Complete Article Posted On: 12/16/2007 5:29:22 PM |
| Automotive OEM Dynamic Messaging Case Study (Automotive) |
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Get the most email marketing ROI by integrating dynamic messages into your consumer communications. Have one-to-one conversations, deliver the most relevant message to your best prospects/customers...Complete Article Posted On: 5/12/2010 11:00:44 AM |
| B2B Wholesale Retail (NoneOther) |
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GM Graphics wants to grow email lists..Complete Article Posted On: 4/22/2008 12:58:46 PM |
| B2C Medical Products Prospecting System (Healthcare) |
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A Michigan-based medical products company that sells to consumers through 19 retail stores realized its prospecting efforts had become stale – to the point where the ROI was upside down...Complete Article Posted On: 11/26/2007 10:23:54 AM |
| Cengage Learning Successfully Integrates Email Marketing into a Direct Mail Renewal Process (Education) |
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ICS engaged with Cengage Learning to integrate email marketing into their monthly renewal and billing process...Complete Article Posted On: 9/7/2010 10:30:23 AM |
| Chrysler BusinessLink - Data Warehouse and Analytics (Automotive) |
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Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article Posted On: 2/16/2011 2:28:43 PM |
| Chrysler Owner Events (Automotive) |
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An offer for free Pocahontas Movie tickets was sent to over 600,000 Chrysler-Plymouth mini-van owners...Complete Article Posted On: 12/16/2007 2:37:58 PM |
| Continental Airlines Customer Care System (NoneOther) |
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For this major airline, we manage their process for responding to customers that had a recent travel problem (i.e. lost luggage, travel delays, etc.). ..Complete Article Posted On: 12/16/2007 5:17:33 PM |
| Davita Order Fullfillment (Healthcare) |
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Davita Village Health enlisted ICS to tackle a complex fulfillment program. ICS expanded its MarketSmart fulfillment portal capabilities as part of the Davita project...Complete Article Posted On: 7/31/2008 8:24:43 AM |
| Davita Village Health (Healthcare) |
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Davita's integrated marketing program..Complete Article Posted On: 4/22/2008 12:44:54 PM |
| Detroit Institute of Art List Strategy & Data Cleansing (Non-Profit) |
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List Strategy and Data Cleansing: DIA..Complete Article Posted On: 3/11/2008 2:54:14 PM |
| Dodge BusinessLink B2B prospecting (Automotive) |
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Chrysler Corporation was looking for ways to improve their prospecting capabilities to the commercial segment of their business...Complete Article Posted On: 12/16/2007 2:03:22 PM |
| DTE Energy – Home Protection Plus Digital Lead Generation (Utilities) |
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Increase awareness of Home Protection Plus’s and Appliance Repair Programs..Complete Article Posted On: 10/8/2009 3:05:32 PM |
| Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive) |
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Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article Posted On: 6/3/2009 1:29:04 PM |
| Full Line Sales Event (Automotive) |
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This client utilized Autobytel's In-Market Shoppers to target via Email and Direct...Complete Article Posted On: 11/30/2007 11:33:12 AM |
| Hospitality Customer Satisfaction Reporting (NoneOther) |
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A market research company that specializes in customer satisfaction needed a practical method for generating monthly reports, enabling them to offer more and better services to their customers in the..Complete Article Posted On: 12/16/2007 1:53:47 PM |
| Hyundai Genesis Event Marketing Case Study (Automotive) |
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Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article Posted On: 10/21/2008 10:37:22 PM |
| Hyundai Ride and Drive Enrollment System (Automotive) |
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ICS's Marketsmart Enrollment Portal plays a key role in Hyundai's Ride and Drive Events...Complete Article Posted On: 11/30/2007 11:40:25 AM |
| ICS Analytics Identifies Best Prospects for the Fiat 500 (Automotive) |
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By applying Advanced Analytics to Fiat's handraisers, ICS created a customized model that could identify best prospects for the Fiat 500...Complete Article Posted On: 9/14/2011 2:32:29 PM |
| ICS helps MSU reengineer its Direct Marketing Efforts (Education) |
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MSU was experiencing a high rate of undeliverable returned mail; as high as 10% for some mailings...Complete Article Posted On: 12/16/2007 2:36:29 PM |
| Insurance Mobile Home Database (Insurance) |
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For years, Foremost has been purchasing mobile home registration data from various states around the country...Complete Article Posted On: 12/16/2007 1:34:54 PM |
| Internet Service Provider Intelligent Billing (Telecommunications) |
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Production Services: Internet..Complete Article Posted On: 12/16/2007 3:49:51 PM |
| Johnson & Johnson Serenity Products fulfillment (NoneOther) |
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The Johnson & Johnson Serenity® data file consisted of 5.7 million records...Complete Article Posted On: 12/16/2007 2:41:12 PM |
| Kelly Services Campaign Management system (NoneOther) |
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ICS has a number of active campaign management portals supporting Kelly Services. Branch Managers from around the US access this secure Web portal to drive their prospecting efforts each month...Complete Article Posted On: 12/16/2007 9:35:55 PM |
| Kia Motors’ Borrego Luxury SUV Product Launch (Automotive) |
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Kia Motor’s west coast marketing agency, Meredith, needed a unique system to support the Borrego Luxury SUV product launch. Meredith needed a system that could create a personalized and downloadable..Complete Article Posted On: 2/25/2009 10:51:21 AM |
| Lansing Community College (Education) |
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Increase awareness of Lansing Community College's online Criminal Justice and Information Technology Programs..Complete Article Posted On: 10/8/2009 3:15:48 PM |
| MCare Healthcare Customer Survey (Healthcare) |
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MCare was looking to gather additional customer information in order to provide preventative healthcare services to its customer base...Complete Article Posted On: 11/30/2007 10:36:14 AM |
| Medical Professional Perfomance Systems – Web-based Peer Assessments (Healthcare) |
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Medical Professional Performance Systems (MPPS) wanted to create a unique Web-based tool to help hospitals provide accurate and effective evaluation and development of resident physicians...Complete Article Posted On: 4/22/2010 9:05:08 AM |
| Michcon Gas Prospecting Analytics (Utilities) |
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The primary objective of the project was to identify prospects whose home resides on, near or adjacent to a MichCon gas line but whose home is not connected to the line...Complete Article Posted On: 11/30/2007 10:45:22 AM |
| Michigan Restaurant Association ICS Case Study (NoneOther) |
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ICS employed its MarketSmart enrollment tool and digital services to provide the Michigan Restaurant Association with a customized, flexible solution at significant savings...Complete Article Posted On: 10/21/2008 11:10:27 PM |
| Michigan State University and Search Engine Optimization (Education) |
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ICS and Netvantage Marketing engaged with MSU's School of Labor and Industrial Relations (LIR) on a consulting project with the goal of gaining better visibility for LIR on search engines...Complete Article Posted On: 6/3/2009 2:02:02 PM |
| Michigan/ Texas Town Safety Dynamic Portal (NoneOther) |
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The states of Michigan and Texas were looking to find a way to leverage the traffic violation data state wide to help local communities better understand their local safety issues...Complete Article Posted On: 11/26/2007 11:50:44 AM |
| Military Chaplain Recruitment (NoneOther) |
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A division of the military has a lot of need to track qualified Chaplains. They need Chaplains of certain age criteria and of certain denominations...Complete Article Posted On: 12/16/2007 1:50:52 PM |
| MSU Labor Registration Web Portal Case Study (Education) |
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MSU Labor Registration Web Portal Case Study..Complete Article Posted On: 2/2/2010 4:40:00 PM |
| Real Estate Prospecting System (NoneOther) |
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Tracking real estate leads and coordinating information for people relocating across the country can be an enormous task for any company...Complete Article Posted On: 12/16/2007 2:44:36 PM |
| Saturn Test Drive Incentive Fulfillment (Automotive) |
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Saturn was looking for a way to centrally manage the various test drive campaigns that were active on an ongoing basis across the U.S...Complete Article Posted On: 12/16/2007 3:03:25 PM |
| Talk America B2C Customer Profile (Telecommunications) |
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Talk America was challenged with better understanding the different buyers of their different B2C product mix (Phone Land Line, Internet dial up and DSL Service)...Complete Article Posted On: 11/30/2007 10:54:44 AM |
| TechSmith Software Web-based Fulfillment (NoneOther) |
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TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use...Complete Article Posted On: 12/16/2007 3:39:57 PM |
| The Hartford – E-Mail Marketing Campaigns for Auto Insurance Offers (Insurance) |
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Help insurance giant The Hartford to expand their reach into new markets for their auto insurance products...Complete Article Posted On: 10/8/2009 2:49:28 PM |
| The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit) |
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As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article Posted On: 4/22/2010 8:59:55 AM |
| Toyota Service Reminder Production (Automotive) |
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Toyota was looking to cost efficiently communicate dealer-specific service offers to their current owners...Complete Article Posted On: 12/16/2007 4:17:25 PM |
| Triggered Email Marketing Program for Kaiser Permanente (Healthcare) |
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ICS's Email Marketing services provided quality execution of a multi-week triggered email program to build awareness of business healthcare benefits...Complete Article Posted On: 9/14/2011 2:37:11 PM |
| Two Men And A Truck – Customer Satisfaction Survey Process and TruckStop Portal (NoneOther) |
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As Two Men And A Truck continued to expand, the client found they were quickly outgrowing a number of their established processes...Complete Article Posted On: 6/3/2009 1:33:53 PM |
| Two Men and a Truck Customer Satisfaction System (NoneOther) |
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Two Men and a Truck was looking for a customer satisfaction process to help guide its 195 moving franchises worldwide...Complete Article Posted On: 12/16/2007 2:31:20 PM |
| Two Men and a Truck Utilize Triggered Email for Lead Management and Conversion (NoneOther) |
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Two Men and a Truck Utilize Triggered Email for Lead Management and Conversion..Complete Article Posted On: 9/8/2010 8:28:39 AM |
| Utility Billing System (Utilities) |
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ICS has a multi-year relationship with a major mid-Michigan utility. There were several areas that made this project a challenge...Complete Article Posted On: 12/16/2007 4:07:35 PM |
| Utility Data Warehouse Data Management Case Study (Utilities) |
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Utility Data Warehouse Data Management Case Study..Complete Article Posted On: 2/2/2010 4:42:15 PM |
| Volvo B2B Prospecting System (Automotive) |
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ICS developed a B2B Prospecting System for Volvo Dealers..Complete Article Posted On: 12/16/2007 2:39:47 PM |
| Wharton Center for Performing Arts Utilizes Digital Marketing to Increase Attendance (NoneOther) |
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ICS and Netvantage Marketing engaged with Wharton Center for Performing Arts to utilze digital marketing to meet and create demand for attendance at performances...Complete Article Posted On: 8/3/2010 11:20:20 AM |