Education Case Studies
| Albion College Utilizes ICS for its Annual Tax Receipt Mailing (Education) |
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ICS used its data processing and management expertise to create a master print record for each donor based on a unique donor identification number. Each master print record contained…..Complete Article Posted On: 4/9/2012 8:29:12 AM |
| Cengage Learning Successfully Integrates Email Marketing into a Direct Mail Renewal Process (Education) |
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ICS engaged with Cengage Learning to integrate email marketing into their monthly renewal and billing process...Complete Article Posted On: 9/7/2010 10:30:23 AM |
| Geographic Targeting in Email Marketing for Education Sector (Education) |
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ICS developed an email marketing strategy targeting student recruits within a geographic area...Complete Article Posted On: 4/9/2012 8:33:41 AM |
| ICS helps MSU reengineer its Direct Marketing Efforts (Education) |
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MSU was experiencing a high rate of undeliverable returned mail; as high as 10% for some mailings...Complete Article Posted On: 12/16/2007 2:36:29 PM |
| Lansing Community College (Education) |
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Increase awareness of Lansing Community College's online Criminal Justice and Information Technology Programs..Complete Article Posted On: 10/8/2009 3:15:48 PM |
| Michigan State University and Search Engine Optimization (Education) |
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ICS and Netvantage Marketing engaged with MSU's School of Labor and Industrial Relations (LIR) on a consulting project with the goal of gaining better visibility for LIR on search engines...Complete Article Posted On: 6/3/2009 2:02:02 PM |
| MSU Grandparent's University Event Management System (Education) |
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ICS created a Grandparents University Event Management System by using its MarketSmart technology platform for custom, secure, web portals. ICS’s system streamlined the registration process…..Complete Article Posted On: 4/9/2012 8:36:47 AM |
| MSU Labor Registration Web Portal Case Study (Education) |
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MSU Labor Registration Web Portal Case Study..Complete Article Posted On: 2/2/2010 4:40:00 PM |
| Obtaining Grant Funding with Supporting Survey Data (Education) |
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ICS helped this college with a complex data collection and tabulation project to support continued grant funding...Complete Article Posted On: 4/9/2012 8:38:46 AM |
| Tackling Complex Communications & Growing Data Needs with Fewer Resources (Education) |
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ICS developed a custom list management system for this university’s marketing department. Hands-on management ensured that 14 different marketing messages make it to their intended audience...Complete Article Posted On: 4/9/2012 8:40:39 AM |
| Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education) |
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ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article Posted On: 4/9/2012 8:31:58 AM |
| University Improves Student Prospecting with Analytics (Education) |
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ICS recommended analyzing current student population to better understand the demographic makeup of students and what geographic areas were most productive from a recruitment standpoint...Complete Article Posted On: 4/9/2012 8:35:14 AM |