AAA Insurance Content Management System
ICS Product/Service Area: Data Hygiene, MarketSmart Technology
The Challenge and Solution
For AAA Auto Club, ICS assists with complex content management through a customized application ICS developed and has been running with AAA for several years. This secure, Web-based application provides clients direct access to resources to manage their complex prospecting efforts.
The Results
- Secure, intelligent login allows AAA to provide letter access to only those individuals responsible for the program
- Word-like editor provides user-friendly ability to update existing letters or create new letter versions
- Activation / Deactivation feature allows AAA to manage activation timeframes
- Proofing feature allows AAA to see copy changes on the actual letter form
- Search feature provides quick access to the documents you are looking to update
- Standard deployment processes to ensure that normal quality review processes are followed for each update