Autobytel Email Marketing Case Study
ICS Product/Service Area: List Strategy, Email Marketing
The Objective
- Have In-Market Shoppers attend the Full Line Ride and Drive Events
- This is an ongoing initiative, so there was the constant need throughout the year to drive traffic to these events
- Utilize Integrated Direct and Email to maximize response
The Results
- Over 3% Invite to Attend ratio
- Top prospecting source utilized
- Combination of impactful direct mail effort with follow-up email reminder achieved best results