Autobytel Email New Vehicle Launch
ICS Product/Service Area: List Strategy, Email Marketing
The Objective
- Deliver an email campaign to promote the launch of a new Sedan
The Results
- Messages delivered to 300,000 passenger car intenders over 8 weeks
- CTR 3 – 7%
- 750 cars were sold with an ROI of more than $1,875,000 (average return per vehicle of $2,500)
- Cost Per Sale $80