Full Line Sales Event
ICS Product/Service Area: List Strategy, Email Marketing
The Objective
- Deliver an integrated email and direct mail campaign to promote a national full line sales event.
- Deliver a message promoting the full line sales event nationally to all in-market shoppers (Approx. 200,000 Consumers)
The Results
- Mailed to all segments with in-market timing of 0-180 days
- Open Rate of 32 – 47%
- CTR 12 -23%
- 1,095 Vehicles Sold
- ROI $2,697,500
- Cost Per Sale $36.52