Hospitality Customer Satisfaction Reporting
ICS Product/Service Area: MarketSmart
The Challenge
A market research company that specializes in customer satisfaction needed a practical method for generating monthly reports, enabling them to offer better and more services to their customers in the hospitality industry.
The Objectives
- Replace manual process with an automated process
- Free-up the company analysts’ time to design new reports
- Design a solution that is scalable to new reports
- Achieve consistency in business rule application
The Solution
ICS created a scalable solution that:
- Provided an automated and extensive database design
- Reduced a several day process down to a few hours
- Provided capability to easily customize several hundred reports
The Results
- A custom designed software solution that successfully duplicated the client’s reports into a programmable environment
- ICS will continue to work with this client to further streamline their processes and enable them to offer more services to their end-customers