Triggered Email Marketing Program for Kaiser Permanente
ICS Product/Service Area: Email Marketing, Project Management
The Challenge
Kaiser Permanente and its agency, Campbell-Ewald, needed assistance in deploying an email marketing program to build awareness of business healthcare benefits/programs.
The Solution
As each handraiser entered the system, a trigged sequence was initiated of one email per week for six weeks.
The six-week series included:
- Get Your Employees Moving
- Lower Stress for a Healthier Workplace
- Creating a Positive Outlook for a Healthy Workplace
- Help Your Employees Kick Tobacco
- Help Your Employees Eat Healthier
- Preventing Health Problems Saves More Than Lives
The Results
ICS achieved a 100% quality deployment. ICS can tailor its email services from full strategic, turnkey support including list strategy, triggered communications, setup/production and deployment. Or as in this case, we can provide quality execution of deployment alone.