List Strategy Case Studies
| Albion College Utilizes ICS for its Annual Tax Receipt Mailing (Education) |
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ICS used its data processing and management expertise to create a master print record for each donor based on a unique donor identification number. Each master print record contained…..Complete Article Posted On: 4/9/2012 8:29:12 AM |
| Autobytel Email Marketing Case Study (Automotive) |
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Autobytel helps to build traffic at Ride and Drive Events..Complete Article Posted On: 11/30/2007 11:06:35 AM |
| Autobytel Email New Vehicle Launch (Automotive) |
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OEM utilizes Autobytel Email to promote the launch of a new Sedan..Complete Article Posted On: 11/30/2007 11:04:02 AM |
| Autobytel Increases SUV Sales (Automotive) |
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OEM utilizes email campaign to promote an SUV that had slow sales..Complete Article Posted On: 11/30/2007 11:00:12 AM |
| Autobytel ShareBuilder Campaign with 900%+ ROI (Automotive) |
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Auto Manufacturer utilizes Autobytel ShareBuilder Campaign to generate impressive sales..Complete Article Posted On: 11/30/2007 11:02:11 AM |
| Chrysler BusinessLink - Data Warehouse and Analytics (Automotive) |
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Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article Posted On: 2/16/2011 2:28:43 PM |
| Detroit Institute of Art List Strategy & Data Cleansing (Non-Profit) |
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List Strategy and Data Cleansing: DIA..Complete Article Posted On: 3/11/2008 2:54:14 PM |
| Dodge BusinessLink B2B prospecting (Automotive) |
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Chrysler Corporation was looking for ways to improve their prospecting capabilities to the commercial segment of their business...Complete Article Posted On: 12/16/2007 2:03:22 PM |
| Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive) |
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Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article Posted On: 6/3/2009 1:29:04 PM |
| Full Line Sales Event (Automotive) |
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This client utilized Autobytel's In-Market Shoppers to target via Email and Direct...Complete Article Posted On: 11/30/2007 11:33:12 AM |
| Geographic Targeting in Email Marketing for Education Sector (Education) |
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ICS developed an email marketing strategy targeting student recruits within a geographic area...Complete Article Posted On: 4/9/2012 8:33:41 AM |
| Hyundai Genesis Event Marketing Case Study (Automotive) |
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Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article Posted On: 10/21/2008 10:37:22 PM |
| ICS helps MSU reengineer its Direct Marketing Efforts (Education) |
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MSU was experiencing a high rate of undeliverable returned mail; as high as 10% for some mailings...Complete Article Posted On: 12/16/2007 2:36:29 PM |
| La-Z-Boy Marketing Data Warehouse (NoneOther) |
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La-Z-Boy needed help in managing lead and customer data for their 100+ stores. ICS centralized all lead and customer data for greater customer insight and more impactful marketing...Complete Article Posted On: 3/27/2012 10:33:26 AM |
| Military Chaplain Recruitment (NoneOther) |
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A division of the military has a lot of need to track qualified Chaplains. They need Chaplains of certain age criteria and of certain denominations...Complete Article Posted On: 12/16/2007 1:50:52 PM |
| The Hartford – E-Mail Marketing Campaigns for Auto Insurance Offers (Insurance) |
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Help insurance giant The Hartford to expand their reach into new markets for their auto insurance products...Complete Article Posted On: 10/8/2009 2:49:28 PM |
| The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit) |
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As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article Posted On: 4/22/2010 8:59:55 AM |
| Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education) |
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ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article Posted On: 4/9/2012 8:31:58 AM |
| Utility Data Warehouse Data Management Case Study (Utilities) |
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Utility Data Warehouse Data Management Case Study..Complete Article Posted On: 2/2/2010 4:42:15 PM |