Autobytel ShareBuilder Campaign with 900%+ ROI
ICS Product/Service Area: List Strategy, Email Marketing
The Objective:
- Ongoing email campaign targeted at owners, disposers and conquests
The Solution:
- Triggered, ShareBuilder Campaign, twice-monthly frequency over six months
The Results:
- Reach: Over 325,000 prospects
- ROI: ++900%
- Divisional Lift: Average over 10% versus control group with positive lift in each targeted segment (highest lift segment over 40%)