Hyundai Ride and Drive Enrollment System
ICS Product/Service Area: MarketSmart Technology
The Challenge
- Develop a tool to schedule “Ride and Drive” appointments while providing real time activity management resources across multiple enrollment channels.
The Solution
- Leverage ICS’s Web enabled “MarketSmart” enrollment portal to manage “consumer-direct’ and “customer service-aided” enrollment activities.
The Results
- Accurate and centrally managed data
- No redundant touch points
- All data handled and managed by one source
- Real time reporting
- Real time data extracts
- Parameter-driven for quick and affordable deployment
- Proven, data-driven solutions
- Centralized control and execution of all critical data touch points in this direct solicitation effort:
- Manage all data touch points from beginning to end
- List acquisition – target the appropriate market
- Marketing execution – Direct and Email marketing
- Develop and maintain website, call center, BRC returns
- Real time access to responder data, reports, web traffic, and extracts
- Accurate data in one place for all aspects of the program:
- Improves responses
- Provides accurate results
- Easy to access by multiple channels and departments