Google Analytics: Insiders' Tips & Tricks to Get More from Your Online Search Marketing Campaign
Joe Ford from ICS Digital outlines how to use Google Analytics to track the performance of your online search marketing campaign. Learn how to set goals, create segments, perform a landing page analysis, and more.
How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales
Kevin Harlow from ICS Marketing Services and Brent Shroyer from Listrak show you how easy it is to set-up behaviorally triggered email messages that deliver the right message to the right subscriber using Listrak’s automated messaging solution. Learn how to make your email communications more relevant and engaging, and increase your open rates and sales.
Transforming Practices for Integrated Marketing Communications
Increase your sales lift, customer acquisition and retention via email appending, organic email growth, customer preference centers, data-driven intelligence and more.
Google Adword Campaign - Tips and Tactics
Generate qualified sales leads with online advertising. Learn how to target geographically, control your budget, track traffic and ROI, etc.
How to Select the Right Marketing Automation Approach
Marketing Automation expert, Jay Hidalgo walks you through a step-by-step process on how to pick the right approach for your business. Marketing automation technology helps marketers be more efficient, effective and profitable. But, most of us have never been required to make a major software purchase, let alone decide whether to bring this expertise in-house or out-source it. What’s the right approach for you? Just walk through this process to find your answer.