On-demand Webinars
Google Analytics: Insiders' Tips & Tricks to Get More from Your Online Search Marketing Campaign
Joe Ford from ICS Digital outlines how to use Google Analytics to track the performance of your online search marketing
campaign. Learn how to set goals, create segments, perform a landing page analysis, and more.
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How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales
Kevin Harlow from ICS Marketing Support Services and Brent Shroyer from Listrak show you how easy it is to set-up behaviorally
triggered email messages that deliver the right message to the right subscriber using Listrak’s automated messaging solution. Learn
how to make your email communications more relevant and engaging, and increase your open rates and sales.
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Transforming Practices for Integrated Marketing Communications
Increase your sales lift, customer acquisition and retention via email appending, organic email growth, customer
preference centers, data-driven intelligence and more.
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Google Adword Campaign - Tips and Tactics
Generate qualified sales leads with online advertising. Learn how to target geographically, control your budget,
track traffic and ROI, etc.
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