 Market Area Mapping
ICS uses state-of-the-art mapping technology to solve complex territorial issues.
Some of our client applications include: Metro transportation systems, municipalities
with complex resident boundaries and franchise systems with local market area requirements.back to list
 Customer Profiling
ICS can help you gain insight from your customer data ... helping you target
your marketing efforts more effectively. Many clients think they know their customer
base, but are really off the mark.
The profiling process involves appending demographic and lifestyle attributes to
your customer base. Through the use of our analysis tools, we can help you better
understand age, income, marital status, presence of children, geographic, lifestyle
and other variables that will allow you to refine your prospecting efforts.
back to list
 Customer Surveys
ICS provides a seamless and turnkey survey process including design, production,
scanning and mail operations all the way through to data collection.
The result:
Strategic and innovative marketing recommendations based on a "deep dive" customer
profile and advanced analytics.
Partnered with Cardiff, the leader in data capture tools, ICS offers:
- Both Web-based survey capability as well as traditional paper-based survey systems
- Low start-up costs (due to parameter-driven setup)
- Optical Mark Recognition (OMR) and Optical Character Recognition (OCR) capability
back to list
Business-to-Business and Business-to-Consumer Segmentation
Systems
ICS can help you prospect more effectively by learning from your customer
data. ICS has a wide range of analytic tools that identify the strongest demographic
or firmagraphic (business) characteristics of your customers.
For as little as $1,500, we can help you identify prospects that "look like" your
best customers. These techniques have proven to increase prospecting performance
and pay for themselves over a short period of time.
back to list
Cluster Analysis / Prospect Modeling
We can also help you with more advanced methods to improve your prospecting
results. These tools once again leverage your customer data ... performing a mathematical
evaluation of the characteristics of your customer database. Like the segmentation
tools referenced above, these tools utilize more advanced methods to identify prospects
that look like your best prospects.
back to list
|