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Cleaning-up and Enhancing Your Data |
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The focal point of any successful direct marketing effort is quality customer data.
If your data isn't up-to-date and clean, then your view of the right message to
the right person at the right time may not be clear or on-target - not to mention
the added cost, time and potential of bombarding loyal customers with duplicate
or inapplicable offerings.
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As one of the Midwest's largest data hygiene providers, ICS identifies and cleans-up B2B and B2C
data issues before they occur. Here are some of the data cleansing services
we provide:
- Merge/Purge services
- National Change of Address processing (NCOA)
- Delivery Point Verification (DPV) - Improves your mail
deliverability an average of 2%
- Mail Suppression - Compare your file against 3 million-plus
consumers listed on the Direct Marketing Association's (DMA) Mail Preference Service
(MPS)
- Phone Suppression - Purge your calling list against the
National "Do Not Call" list to remove consumers who do not want to receive calls
at home.
- Consumer Data Appending
- Business Data Appending
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Data Enhancement
You can gain an even clearer snapshot of your customers by layering "enhancements"
onto your data. By enhancing your view of your customers with greater detail, your
communications and offerings can be more meaningful to your customers and more profitable
to your business.
Here are some areas where ICS can help you learn more about your customers:
- Demographic Lifestyles
- Gender and Geo Coding
- Financial
- Telephone
- email
- Radius
- Firmographics (for business-to-business marketing)
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