 MarketSmart
Direct Marketing Campaign Management - a secure Web portal allows you to order and customize direct marketing campaigns through
the Web.
The tool allows you to:
- Customize retail content
- Instantly view proofs
- Upload prospecting lists
- Upload "pre-targeted" lists
- Conduct real-time list cleansing
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 MarketSmart Customer Relationship Management - a secure
Web portal to help you manage customer communications, featuring:
- Content management
- Real-time inventory management
- Ad-hoc activity reporting
- Transaction look-up
- Postage management
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 MarketSmart Program Management - every ongoing program with ICS can have ICS's basic Program Management Portal
set up for them at no additional cost. Basic features include:
- Real-time inventory management
- Reorder alerts
- Job completion alerts
- Postage management
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 MarketSmart Program Enrollment - a secure Web-based program
combines consumer and program headquarters system architecture to simplify your
customer enrollment process. Features include:
- Integrated database for customer and program headquarters
- Quick customer look-up from pre-populated data
- Instant activity monitoring
- Capacity management
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 MarketSmart Lead Management - an effective way to localize
your prospecting efforts while managing sales leads.
- Outbound mailing content customization through Web content customization features
- Leads are scanned by ICS with email notification of daily hot leads (actual
scanned responses)
- Secure portal tracks leads, creates follow-up letters and manages follow-up efforts
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MarketSmart Incentive Processing - a specialized portal
to:
- Drill down activity reports ... right to the record level
- Online inventory and activity management
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 MarketSmart Data Entry - this MarketSmart product
helps us take care of all your data entry needs. This secure resource allows for
multi-point data capture ... with the ability to verify data points as you need.
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 MarketSmart Web Order Processing and Fulfillment - Manage your ongoing fulfillment needs right from your desktop. Features include:
- Secure order entry from your desktop browser
- Order Status and Tracking features
- Inventory Reorder Alerts
- Customized Fulfillment
- Print on Demand
- Online with FedEx, UPS and DHL
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 MarketSmart Customer Data Management - Customer data is
so critical to your operations. Our Data Management tools allow for quick and cost-affordable
access to resources that can help you manage your customer data right from your
desktop.
Customer Data Management features include:
- Add, delete or update new customer information
- Select customers for a specific campaign
- Secure data upload and extraction
- Real time reporting
- Zip Radius selection
- Integrate select customer data into your next mailings
- Secure access to only those you identify as users
- Nightly data back-up to help you with your disaster recovery planning
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 MarketSmart Content Management - For many advanced customers,
managing dozens upon dozens of copy variations is time consuming and costly. With
MarketSmart Content Management, we provide you with resources to manage
all of your content. Just pull-up the latest variation of content, and you can easily
manage all your content needs.
Features include:
- Access to all your active, pending and historic content
- Make quick copy changes reflecting changes in offers, new legal requirements, etc.
- Copy existing letters to make new variations
- Make changes to font type or size
- Add variable letter content
- Deploy new letters on specific dates
- See instant proofs of changes on the actual letterhead used for the mailings
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MarketSmart Lead Qualification - Do you need to gather
additional data on the new prospects considering your product? With MarketSmart
Lead Qualification, prospects are forwarded to program-specific landing pages where
additional qualifying questions can assist your marketing efforts. Downstream prospect
data is then made available for you to integrate into your Lead Management process.
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 MarketSmart Performance Improvement Systems - We have
created a Web-based infrastructure to help with your employee performance improvement
needs. For a demonstration site in the Healthcare sector, please click the following
links:
Web Evaluation Instrument: http://mpps.orgtalk.com/demo/
Results Reporting (see image for example)
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 MarketSmart Retail Estimate, Order and Inventory Management
- Do you own a mid-sized business and need help in managing your customer order and
inventory process? ICS has helped a mid-sized materials wholesaler do just that.
Our tools tie estimates to orders, adjusting inventory levels as orders are confirmed
... and creating packing slips for your installers.
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