The Industry Leader in Automotive List Strategy
Automotive direct marketing is not a “segment” of our business. It’s our heritage, our strike zone.
That’s why 8 out of the top 10 auto OEMs and 20 out of the top 30 US brands choose ICS AutoNet for Automotive and Automotive-related Prospecting.
- Most comprehensive auto data collection
- Proven list strategy
- Integrated direct and email marketing, plus digital lead generation
- Advanced Analytics
Target Active In-Market Shoppers with Email and Postal Campaigns
- Over 400,000 fresh shoppers EACH month
- Auto industry’s #1 email prospecting source
- The property is enhanced with AutoNet National Consumer Database. This provides clients
direct access to customer demographics as well as our self-reported vehicle ownership data. Specific elements include:
- Common consumer demographics (age, income, net worth, children)
- Highly valuable automotive ownership data:
- Self-reported vehicle ownership data
- History of new vehicle purchase
- In-market model score
AutoNet: The Most Comprehensive,
Automotive Data Collection
- Over 110 million self-reported records
- Over 400,000 new shoppers added each month
- All opt-in and Shelby compliant
- Postal and Email options
Access to ICS’s Industry-Leading Enhanced Conquest Masterfile
AutoNet Automotive Masterfile
ICS’s multi-sourced Masterfile provides a unique, industry-leading product for email and postal list strategy. By combining the
strengths of our many automotive, demographic and lifestyle elements into a single Masterfile, you now get the very best select
options that drive targeted marketing performance.
With the AutoNet Automotive Masterfile you get access to:
- Industry-leading Email Performance – Leveraging our massive in-market shopper universe and automotive brand shopping intelligence
- America’s Largest B2B Masterfile – Over 17 million business-specific records
- The Industry’s Largest Self-reported Data – This is not modeled, but household-level data with proven performance in automotive marketing
- A Full Array of Automotive Attributes – Including propensity models and in-the-market indicators
- Key Demographic Variables – Assisting your prospecting efforts
- Important Lifestyle Attributes – Such as hunting, equestrian, boat ownership, etc. that point to types of vehicles owned
Reach auto customers who…
- Are currently 'in-market'
- Own a specific make and model of vehicle
- Have above average household incomes
- Have been shopping competitive brands
- Drive a high mileage vehicle
- Need accessories and aftermarket products
- Shop for finance and insurance deals
Improve Your Owner Loyalty by Identifying Owners Actively Shopping
Wouldn’t it be great to know when your customers are considering buying from your competitors?
Or, when owners of competitive brands are shopping one of your brands instead?
With LoyaltyBuilder, you can…
- Target in-market shoppers at the most critical point in the shopping cycle
- Customize your communications and offers to targeted consumers
- Improve defection rates
- Grow marketing ROI and sales
ICS AutoNet can tailor a diversified list strategy to meet your most unique marketing challenge. In this competitive industry, you can't afford to pass on our time- and cost-saving solutions, results-driven expertise and exemplary service levels. Contact us to grow your business.
